Product Manager

• Outline a detailed product strategy and manage product road maps and releases.
• Understand product selling points and identify and fill product gaps and generate new product ideas.
• Develop product pricing and positioning strategies working alongside relevant departments.
• Research customer experiences and demands and determine feature requirements to

improve customer experiences.

• Improve SPL’s retail and government services products and enhance the customer experience

regarding the products

Marketing Framework

Business Analysis

Market Research and Consumer Insight

Product / Service Marketing Concepts

Product Launch Management

Marketing Campaigns Management

Communication Material Design

Risk Understanding