- Outline a detailed product strategy and manage product road maps and releases.
- Understand product selling points and identify and fill product gaps and generate new product ideas.
- Develop product pricing and positioning strategies working alongside relevant departments.
- Research customer experiences and demands and determine feature requirements to
improve customer experiences.
- Improve SPL’s retail and government services products and enhance the customer experience
regarding the products
Market Research and Consumer Insight
Product / Service Marketing Concepts
Product Launch Management
Marketing Campaigns Management
Communication Material Design